Building better experiences means modernizing how you manage creative content. When you streamline content operations, you make every piece of content work harder for your brand. The goal is to provide a unified voice that conveys a clear brand identity through industry-leading creative and memorable digital experiences that convert customers.
The goal is to have customers/consumers participate in the journey all the way to purchase. We have to be intentional about our storytelling, design, and visual assets (i.e., Immersive Experiences) and not show all of our cards at every stage but make the participant want to know more, engage more, and feel a part of the brand experience.
The goal is to have customers/consumers participate in the journey all the way to purchase. We have to be intentional about our storytelling, design, and visual assets (i.e., Immersive Experiences) and not show all of our cards at every stage but make the participant want to know more, engage more, and feel a part of the brand experience.
CORETEC Brand Refresh
This brand refresh involved updating CoreTec's brand image to stay relevant and appealing. We tested any new branding at tradeshows in a controlled environment before launching nationwide. Here's a simplified breakdown:
Tradeshow Design System
Building better experiences means modernizing how you manage creative content. When you streamline content operations, you make every piece of content work harder for your brand. The goal is to provide a unified voice that conveys a clear brand identity through industry-leading creative and memorable digital experiences that convert customers. This guide was used for any event during 2023. Here's a simplified breakdown:
Shaw Builder Brand Development
Not all brands need a full menu of standards. The builder brand is a B2B brand based on the standards from the Shaw Floors standards. However, the builder brand needed to focus more on sales enablement and for customers to discern between the parent brand and this brand. Here's a simplified breakdown:
Shaw Floors Brand Refresh
While the brand relies heavily on its 50 years of expertise, a refresh was needed to align current messaging and appeal to current homeowners. In home goods especially, a brand can quickly become outdated and irrelevant without constant monitoring and adjustments. With any refresh or brand development, it is important to assess all brand touchpoints: marketing materials, packaging, social media presence, etc. Here's a simplified breakdown:
